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多媒體廣告

Google 多媒體廣告結合了視覺和音頻元素，可在 Google 搜尋結果、YouTube、Google 圖片等平台上展示。

Google Google Display Network（GDN） combine visual and audio elements, and can appear across multiple platforms such as Google Search, YouTube, and Google Images.

 

 

透過這個廣告平台，讓您可以在廣泛的網路上展示圖片、影片和互動式廣告。

Through this advertising platform, you can display images, videos, and interactive ads across a wide network of websites.

 

這些廣告能夠精確定位特定的客群，無論他們是在瀏覽新聞網站、觀看 YouTube 影片，還是使用手機應用程式，都能與您的品牌進行互動。

These ads can precisely target specific audiences, whether they’re browsing news websites, watching YouTube videos, or using mobile apps — all while engaging with your brand.

 

Google 多媒體廣告還運用了強大的機器學習技術，根據受眾的行為和興趣自動優化廣告投放，確保最佳效果。

Google Display Ads also leverage powerful machine learning technology to automatically optimize ad delivery based on audience behavior and interests, ensuring the best possible results.

 

無論是提升品牌知名度、推動產品銷售，還是增加網站流量，Google 多媒體廣告都是您擴展市場、接觸潛在客戶的理想選擇。

Whether your goal is to increase brand awareness, drive product sales, or boost website traffic, Google Display Ads are an ideal solution for expanding your reach and connecting with potential customers.

 

1.視覺吸引力：多媒體廣告使用圖片和影片來提高廣告的視覺吸引力。呈現方式更生動，引起用戶興趣，並提升廣告的點擊率。

1.Visual Appeal: Multimedia ads use images and videos to enhance the visual appeal of ads. The presentation is more dynamic, capturing user interest and increasing the ad's click-through rate.

 

2.YouTube 影片廣告：Google 多媒體廣告可以在 YouTube 上展示，這是全球最大的視頻分享平台之一。廣告主可以透過各種影片廣告形式，如原生廣告、廣告片前置入、廣告片置入…等，觸及到更廣泛的觀眾。

2.YouTube Video Ads: Google multimedia ads can be displayed on YouTube, one of the world's largest video-sharing platforms. Advertisers can reach a broader audience through various video ad formats, such as native ads, pre-roll ads, and in-video ads, among others.

 

3.Google 圖片搜尋：多媒體廣告的影響不僅限於文字搜索，還可以在 Google 圖片搜尋結果中呈現。

3.Google Image Search: The impact of multimedia ads is not limited to text-based search; they can also appear in Google Image Search results.

 

4.動態廣告：Google 多媒體廣告可創建動態廣告，使廣告更具交互性和動感。吸引用戶關注，提高廣告的參與度。

4.Dynamic Ads: Google multimedia ads can create dynamic ads, making them more interactive and engaging. This captures user attention and increases ad engagement.

 

5.品牌敘事：透過視頻元素，廣告主能夠更好地講述品牌故事，向用戶展示產品或服務的價值，並建立情感連結，進而提高品牌忠誠度。

5.Brand Storytelling: Through video elements, advertisers can better tell the brand story, showcasing the value of products or services to users and building emotional connections, thereby improving brand loyalty.

 

6.地理定位和行為定向：多媒體廣告可根據用戶所在地點和網路行為進行定向。能夠更精確地達到目標受眾，提高廣告的效果。

6.Geolocation and Behavioral Targeting: Multimedia ads can be targeted based on users' location and online behavior. This allows for more precise targeting of the audience, improving ad effectiveness.

 

7.即時數據追蹤：Google 廣告平臺提供豐富的數據和分析工具，了解點擊率、轉換率等重要指標，以便調整和優化廣告策略。

7.Real-Time Data Tracking: The Google Ads platform provides rich data and analytics tools to track key metrics like click-through rates and conversion rates, enabling adjustments and optimization of ad strategies.